Model answer by Lifestyle Training Centre

The provided bar chart illustrates the projected sales of jeans for two clothing companies in Turkey, Mango and Jack & Jones, over the course of the upcoming year. Additionally, the accompanying pie chart outlines the anticipated market share distribution between these two companies by the end of the year. All figures are presented in thousands of pairs of jeans.

In general, both Mango and Jack & Jones are expected to witness an overall upward trend in jeans sales, albeit with fluctuations throughout the year. Notably, Jack & Jones is projected to have a larger market share compared to Mango, with the combined market share comprising half of the market.

Commencing with Mango, sales are forecasted to begin at approximately 150,000 pairs in January. Despite a slight decline to around 120,000 pairs in February, sales are anticipated to steadily increase, reaching approximately 500,000 pairs by August. Sales are expected to plateau from then to November before experiencing a final surge to around 600,000 pairs by December, resulting in Mango holding a 20% market share.

Conversely, Jack & Jones is predicted to start with a higher sales volume of about 450,000 pairs in January. However, sales are expected to decrease significantly to approximately 250,000 pairs in February before gradually recovering. Sales are projected to reach around 400,000 pairs by June, maintaining this figure through August. Subsequently, there will be a notable increase to around 600,000 pairs in September and October, culminating in approximately 900,000 pairs sold by December. As a result, Jack & Jones is expected to secure a 30% market share by the end of the year, while others have their hands on the remaining 50.